We’ve been using data, now published publicly by Facebook via their Ad Library, to try and better understand how campaigns are targeting their ads for the midterms. We’ve done this in two ways, using data from the last three months. First, we’ve built a map of the US, state-by-state, showing how and where Democratic (i.e. […]
Today, Meta (in the US) stops new political ads being created ahead of next Tuesday’s midterm elections. Ads will still run on Facebook and Instagram – lots of them – but they’ll have been created in the past, and won’t respond to new events that might happen before the election. We think ad blackouts are […]
The story so far… We have always wanted Who Targets Me to be available to anyone who sees political ads and is interested in where they come from, why they see them, and what they can do to help democracy face up to the many challenges of the digital age. That’s why we’ve tried to […]
The Swedish election results are coming out. It’s very close – one seat either way could make the difference. As with all close elections, campaigns matter. Digital campaigns are an important part of that. And the use of digital ads are a piece of that. Let’s start with looking at the use of Facebook/Instagram ads […]
We spent the day in Brussels yesterday talking with policymakers and organisations who are working on the forthcoming EU Regulation on Political Ads. Overall, the Regulation is heading in broadly the right direction (more transparency and verification, some limitation on methods), but there’s a few course corrections needed and places where it could be improved. […]
Facebook has announced some new measures they’re taking for housing ads in the US. It’s an interesting topic, with the potential for wider repercussions. Let’s unpick it. Basically (to summarise the legal settlement they made with the US government), Facebook is making changes because there’s (at the very least) the potential for bias in the […]
No. We get it. People are pissed off at politicians. One in particular. So why shouldn’t we regulate political ads to make sure they’re truthful? Here’s 11 reasons why not: Someone adjudicating for truth in political advertising must be very, very impartial. But who’s very, very impartial when it comes to politics? Is the BBC […]
[This statement has been lightly edited to help it read as a blog post, but is largely as originally written and delivered. Part of the context here is that the Belgian parliament is considering a range of options, including a ban, for dealing with online political ads. Another part was that the French election was […]
The UK has a parliamentary system with 650 seats, representing 650 distinct geographically bounded constituencies. Each seat elects an MP. An MP wins if they get more votes than anyone else from voters in their constituency. The party with the most MPs forms the government. That party leader becomes Prime Minister. But you know all […]
Facebook’s most recent set of numbers look bad. They showed users aren’t flocking to the platform in the same way as in previous years. Perhaps they’ve reached saturation point in most markets or users find themselves turned off by the reports following Frances Haugen’s whistleblowing. Alongside this, advertisers are finding it harder to target those […]