Dark ads are finally dead

Some things that have been bubbling along for a while moved forward last week. First, Facebook and Twitter launched new ad transparency initiatives. You can now view the ads that accounts are running. ‘Dark ads’ are dead. Neither implementation is perfect. Discovery is still hard (you don’t know what you’re looking for, particularly for campaigns […]

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Advice for parties and campaigns

Technology and data are changing the way elections work, but there’s not enough debate on the part of campaigns and their consultants about whether the new techniques they’re adopting are a good thing for democracy. I was at a conference for political consultants last week. Those present worked on polling and political messaging all over […]

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How much Facebook makes, per user, per minute spent on Facebook

One of the questions we often get asked is how much is spent on ads in political campaigns. In the UK, political parties must report a breakdown of their expenditure. It’s therefore possible to work out how much they spent on Facebook ads in total during a campaign. However, they don’t share their ad analytics […]

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What’s next for Who Targets Me?

Since starting the project last year, we’ve worked in and around several countries’ elections, collected millions of ads and been part of a story that has caused Facebook (along with Twitter) to make some promises about how they plan to deal with targeted political (and other) ads. We’ve talked to some regulators about how they […]

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We’re partnering with the Oxford Internet Institute

We’re thrilled to announce a partnership between the Project on Computational Propaganda at the Oxford Internet Institute and Who Targets Me. Together, we’ll study the methods behind and impact of social media advertising on political debate in the campaigns for the US midterms. Over the coming months, we’ll be working together with a cohort of […]

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Analysing the Audience Segments of the AfD

Although it’s certainly true that all of the parties in Germany are using targeting ahead of election day tomorrow, an analysis of messaging from Germany’s nationalist right wing party, Alternative für Deutschland reveals one of the clearest examples we’ve collected of audience segmentation. Who Targets Me has worked closely with journalists from Buzzfeed DE and T-Online […]

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Who Targets Me Austria

The team is pleased to announce our commitment to monitoring digital advertising in Austria, ahead of the legislative election on October 15th. From today, users in Austria, and indeed any other part of the world can download the Chrome extension and contribute to our ever growing database of online advertising. Austria marks the third election […]

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Who Targets Me Deutschland, Updates from Germany

For the past month we’ve been working hard on the German iteration of Who Targets Me. To fill in those of you that are just joining us, we’re a grassroots movement to investigate and produce the first datasets of targeted dark advertising, primarily found on Facebook. This is important because campaigns use this technology (to […]

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With one day left, Facebook campaigning reaches a peak

Constituencies with users: 646 out of 650 Average users per constituency: 16.1 Number of users: 10,441 Just one day of campaigning left, and we’ve cracked the 10,000 user mark. Mid Ulster, Stockton North, Vale of Clwyd and Dudly North are the only constituencies without anyone using WhoTargets.Me. This level of coverage will mean that statistical analysis […]

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