How to correctly identify political ads (while acknowledging you can’t)
Thoughts on the UK Elections Bill
A question that’s asked a lot, particularly as discussions about how to regulate political ads rumble on, is “how should we decide what is – and isn’t – a political ad?” The answer matters because legislators and regulators – rightly – want to impose some costs on political ads in the name of trust and […]
On the proposed “Social Media Disclosure and Transparency of Advertisements (DATA) Act” (and how it could be better)
The UK Government has published a new Elections Bill. It has some good and important things in it, particularly with regard to digital ads, and some controversial and bad ones too. First thing to say is it contains a useful transparency measure – digital imprints. It’s good that paid digital election material will finally be […]
Oversight boards for everything
There’s new legislation being proposed in the US by Congresswoman Lori Trahan to increase advertising transparency. It has lots of good things in it, including: Specific definitions of the data that should be disclosed, including targeting and engagement Development of common standards across platforms for disclosure Oversight of how it’s implemented If we ever wrote […]
How to stop future Trumps before you need to deplatform them
How do you break a big problem – oversight of the big social media platforms – into a series of smaller, more manageable ones?
Ad transparency standards – a technical proposal
After the events of the last week in the US, many people are demanding the “regulation” of social media.
But amid that clamour… what is actually to be done?
A Goldilocks Zone for political ads
We really need a common standard for ad transparency. Here’s our proposal.
How to take a “gold standard” approach to political advertising transparency and policy.
Around many stars there is a so-called “goldilocks zone” where the temperature is just right for a planet to enjoy liquid water, and (perhaps) to support life. We think political advertising on social media also has a goldilocks zone. If you allow too many ads, you give unscrupulous campaigns the ability to microtarget voters, tell […]
Covering technology in elections like it’s the weather
What needs to happen next.
What are we to do about microtargeting?
Writing about new things is exciting, but it’s not always where the action is.
What actually is political microtargeting? Is it a problem? And if it is, what’s the best way to regulate it?