Analysing the Audience Segments of the AfD

Although it’s certainly true that all of the parties in Germany are using targeting ahead of election day tomorrow, an analysis of messaging from Germany’s nationalist right wing party, Alternative für Deutschland reveals one of the clearest examples we’ve collected of audience segmentation. Who Targets Me has worked closely with journalists from Buzzfeed DE and T-Online […]

Read more
With one day left, Facebook campaigning reaches a peak

Constituencies with users: 646 out of 650 Average users per constituency: 16.1 Number of users: 10,441 Just one day of campaigning left, and we’ve cracked the 10,000 user mark. Mid Ulster, Stockton North, Vale of Clwyd and Dudly North are the only constituencies without anyone using WhoTargets.Me. This level of coverage will mean that statistical analysis […]

Read more
Working with The Bureau of Investigative Journalism and LSE

On Friday we spent the day working with the LSE’s Department of Media and Communications and the Bureau of Investigative Journalism. We’re putting in the groundwork make sure the data WhoTargets.Me gathers on Facebook advertising is reliable. Students and staff from LSE worked on ‘coding’ the data – coming up with a robust system for […]

Read more