How to download and install the Who Targets Me browser extension

Installing the Who Targets Me browser extension to your web browser is easy – it only takes a couple of minutes. Once installed, just continue to use Facebook as normal, and after a few days, you’ll start to see (something like):

Screenshot of results

What does the extension show?

  • A record of the political ads you’ve been targeted with and who’s targeted you most
  • The reasons why you were targeted
  • Whether you’re seeing more ads than other people near you
  • Whether the number of political ads you see is increasing
  • How much the main campaigners are spending on Facebook ads
  • New statistics, information and context as we add them

Note: You can only install the Who Targets Me browser extension on a desktop or laptop computer. It isn’t currently available for mobile or tablet.

How to install the browser extension

Step 1: Choose your version of Who Targets Me

Select the correct install link for your browser. The relevant browser extension store will open in a new tab.


Step 2: Install via browser extension store

Install the extension by clicking the “install”, “get” or “add to…” button in the browser extension store page for Who Targets Me.

Step 3 (Safari only): Enable the extension


  • “Safari > Preferences…”
  • “Extensions”
  • Check the box to enable Who Targets Me

Step 4: Initialize the extension

Click the Who Targets Me extension icon to initialize the software. This is usually to the right of your address bar (left on Safari).

Step 5: Create anonymous profile

Follow the steps on screen to set up your anonymous profile and choose whether to participate in one of our research partnerships.

Step 6: Spread the word

Please share the project with friends and family.

Questions or comments?

If you have any trouble using the software, please email us. We’ll respond as quickly as possible.