How to download and install the Who Targets Me browser extension
Installing the Who Targets Me browser extension to your web browser is easy – it only takes a couple of minutes. Once installed, just continue to use Facebook as normal, and after a few days, you’ll start to see (something like):
What does the extension show?
Note: You can only install the Who Targets Me browser extension on a desktop or laptop computer. It isn’t currently available for mobile or tablet.
How to install the browser extension
Step 1: Choose your version of Who Targets Me
Select the correct install link for your browser. The relevant browser extension store will open in a new tab.
Step 2: Install via browser extension store
Install the extension by clicking the “install”, “get” or “add to…” button in the browser extension store page for Who Targets Me.
Step 3 (Safari only): Enable the extension
- “Safari > Preferences…”
- Check the box to enable Who Targets Me
Step 4: Initialize the extension
Click the Who Targets Me extension icon to initialize the software. This is usually to the right of your address bar (left on Safari).
Step 5: Create anonymous profile
Follow the steps on screen to set up your anonymous profile (age, gender, location and political leaning). We ask for no personal information such as name, email or Facebook profile information.
Step 6: Choose to participate in university research
For the US 2020 election, we are working with the University of Manchester, who are offering participants in their study a chance to win a $1000 gift card. When you first load the browser extension, follow the link on screen to sign up.
Last step: Spread the word
How we keep your data private
We do not ask for, or capture any personal data (such as name, email, Facebook details or posts). We only capture the ads you’re targeted with, and use them to present data back to you. You can delete any data associated with the browser extension by following the link at the bottom of your personalized results and you can delete the software at any time, by right-clicking the extension icon and clicking ‘remove’.
Data used for research is aggregated. Ages are presented as ranges, locations as constituencies or districts to ensure de-anonymization is impossible.
Questions or comments?
If you have any trouble using the software, please email us. We’ll respond as quickly as possible.