Policy
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Why does England get the worst ad transparency in the world?
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in PolicyThe UK has a parliamentary system with 650 seats, representing 650 distinct geographically bounded constituencies. Each seat elects an MP. An MP wins if they get more votes than anyone else from voters in their constituency. The party with the most MPs forms the government. That party leader becomes Prime Minister. But you know all…
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Statement on political ads, made to the Belgian Parliamentary Committee on Constitutional Affairs, 23rd March 2022
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in Policy[This statement has been lightly edited to help it read as a blog post, but is largely as originally written and delivered. Part of the context here is that the Belgian parliament is considering a range of options, including a ban, for dealing with online political ads. Another part was that the French election was…
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Apple, Haugen, Facebook’s Q4 «death» and what it means for political ads
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in PolicyFacebook’s most recent set of numbers look bad. They showed users aren’t flocking to the platform in the same way as in previous years. Perhaps they’ve reached saturation point in most markets or users find themselves turned off by the reports following Frances Haugen’s whistleblowing. Alongside this, advertisers are finding it harder to target those…
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Is the EU Parliament’s ban on ads targeted using «special category» data a pyrrhic victory?
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in PolicyLast week, the EU Parliament backed an amendment to the Digital Services Act that banned the use of “special category” data «for the purpose of displaying advertising». If the ban is enacted (the other arms of the EU must agree first), no digital platform or service will be allowed to sell ads targeted at people…
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The UK party political case for regulating online political advertising
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in PolicyTo start this post with something fancy, let’s go back to Thucydides (an ancient Greek historian). He wrote: “It was the rise of Athens and the fear that this instilled in Sparta that made war inevitable.” For what it’s worth, this is pretty much the root of realist political thought. Everything’s a power game, where…
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“Troll farms” and political ads
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in PolicyMIT Technology Review yesterday reported a story about how ‘troll farms’ (probably better described as ‘profiteering content spammers’) copy and repost content to gain (a lot of) traction on Facebook. The spammers’ strategy gamed the way the company chooses to display content to users, ensuring their posts got lots of engagement, before racking up even…