Who Targets Me

A question that’s asked a lot, particularly as discussions about how to regulate political ads rumble on, is “how should we decide what is – and isn’t – a political ad?” The answer matters because legislators and regulators – rightly – want to impose some costs on political ads in the name of trust and…

The UK Government has published a new Elections Bill. It has some good and important things in it, particularly with regard to digital ads, and some controversial and bad ones too. First thing to say is it contains a useful transparency measure – digital imprints. It’s good that paid digital election material will finally be…

Evelyn Douek, who researches and writes on content moderation, joked recently about “oversight boards for all”. For those of us working in and around this space, it actually is pretty amusing to think that an idea that has, to date, produced zero rulings on content and is currently waiting with baited breath for whether the…

After the events of the last week in the US, many people are demanding the “regulation” of social media. But amid that clamour… what is actually to be done? One opportunity (that happens to be the area we work on) is the reform of political ads, specifically finding ways to create a meaningful system of…

We really need a common standard for ad transparency. So far, the platforms have voluntarily created their own. This is welcome, but they’re all (at least partially) incomplete, formatted differently and offer different mechanisms for access. We think there should be a common standard to facilitate: – Easy discovery – Full transparency – Additional context…

Around many stars there is a so-called “goldilocks zone” where the temperature is just right for a planet to enjoy liquid water, and (perhaps) to support life. We think political advertising on social media also has a goldilocks zone. If you allow too many ads, you give unscrupulous campaigns the ability to microtarget voters, tell…