Policy

The UK Government’s proposed Online Safety Bill doesn’t currently include any measures that cover political advertising. However, we think that, being platform-focused, it’s actually a really good place to address some of the platform-level risks that online political ads create. (Other future legislation can think about those risks from the perspective of campaigners). So we…

Last week, Rob Leathern, formerly a product director in Facebook’s ads team with specific responsibility for political ads, (now working on privacy products at Google) tweeted: I still find it odd that platforms like Twitter and Facebook let people comment on their ads. If someone wants to quote-tweet a Twitter ad then it is a…

A question that’s asked a lot, particularly as discussions about how to regulate political ads rumble on, is “how should we decide what is – and isn’t – a political ad?” The answer matters because legislators and regulators – rightly – want to impose some costs on political ads in the name of trust and…

The UK Government has published a new Elections Bill. It has some good and important things in it, particularly with regard to digital ads, and some controversial and bad ones too. First thing to say is it contains a useful transparency measure – digital imprints. It’s good that paid digital election material will finally be…

Evelyn Douek, who researches and writes on content moderation, joked recently about “oversight boards for all”. For those of us working in and around this space, it actually is pretty amusing to think that an idea that has, to date, produced zero rulings on content and is currently waiting with baited breath for whether the…

After the events of the last week in the US, many people are demanding the “regulation” of social media. But amid that clamour… what is actually to be done? One opportunity (that happens to be the area we work on) is the reform of political ads, specifically finding ways to create a meaningful system of…