Research

  • About the Conservatives „Support The Brexit Deal” ads

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    On 29th November, the Conservatives launched 152 ads about Brexit. They are promoting seven different videos, each with a  slightly different angle on the proposed deal. All have the same call to action – for people to visit https://www.backthebrexitdeal.com and email their MP, asking them to support the Prime Minister’s deal next week. On 30th November, they…

  • How much Facebook makes, per user, per minute spent on Facebook

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    (If you’re interested in political ads, why not install our browser extension, which helps you understand more about how campaigns use them) One of the questions we often get asked is how much is spent on ads in political campaigns. In the UK, political parties must report a breakdown of their expenditure. It’s therefore possible…