Studying the monetisation of low-credibility content

We worked with Science Feedback to examine the financial infrastructure that enables misinformation in Europe. We performed a broad, multi-methods analysis of advertising and monetisation practices across major social media services offering ads to look at the difference in the monetisation rates of low- and high-credibility content.

Read the full report and research.

We’re grateful to the European Media and Information Fund for their support of this project.