Policy

  • Better regulation for digital political advertising in the UK

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    The overall goal of political advertising reform and regulation in the UK should be to foster a transparent, trustworthy, diverse, and competitive political advertising market. Digital political advertising carries well-documented risks — opaque funding, misuse of personal data, and the amplification of mis- and disinformation. It also offers clear benefits: campaigns can reach voters directly,…

  • Restoring the Integrity of UK Election Campaigns

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    Public confidence in the fairness of UK elections is being eroded by opaque money flows, globalised digital campaigning, and outdated regulatory frameworks. Without decisive, creative Government reform, elections will continue to be legally compliant but publicly distrusted – undermining democratic legitimacy.  There are four challenge areas to overcome: 1/ Opaque funding: Voters cannot easily see…