Policy

For researchers, processing video and images is hard. The files are large, processing them without powerful hardware is slow and, quite simply, you can’t watch them all. To make research possible, platform ad libraries should include video and audio transcripts as standard.

New laws should mean more clarity and some common standards about what’s “in scope” for ad transparency. In the meantime, the platforms get to choose their own approach. Google’s lazy effort at political ad transparency reflects this.