Policy
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Apple, Haugen, Facebook’s Q4 “death” and what it means for political ads
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in PolicyFacebook’s most recent set of numbers look bad. They showed users aren’t flocking to the platform in the same way as in previous years. Perhaps they’ve reached saturation point in most markets or users find themselves turned off by the reports following Frances Haugen’s whistleblowing. Alongside this, advertisers are finding it harder to target those…
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Is the EU Parliament’s ban on ads targeted using “special category” data a pyrrhic victory?
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in PolicyLast week, the EU Parliament backed an amendment to the Digital Services Act that banned the use of “special category” data “for the purpose of displaying advertising”. If the ban is enacted (the other arms of the EU must agree first), no digital platform or service will be allowed to sell ads targeted at people…
