Policy

A question that’s asked a lot, particularly as discussions about how to regulate political ads rumble on, is “how should we decide what is – and isn’t – a political ad?” The answer matters because legislators and regulators – rightly – want to impose some costs on political ads in the name of trust and…

The UK Government has published a new Elections Bill. It has some good and important things in it, particularly with regard to digital ads, and some controversial and bad ones too. First thing to say is it contains a useful transparency measure – digital imprints. It’s good that paid digital election material will finally be…