Policy

  • Ad transparency standards – a technical proposal

    We really need a common standard for ad transparency. So far, the platforms have voluntarily created their own. This is welcome, but they’re all (at least partially) incomplete, formatted differently and offer different mechanisms for access. We think there should be a common standard to facilitate: – Easy discovery – Full transparency – Additional context…

  • A Goldilocks Zone for political ads

    Around many stars there is a so-called “goldilocks zone” where the temperature is just right for a planet to enjoy liquid water, and (perhaps) to support life. We think political advertising on social media also has a goldilocks zone. If you allow too many ads, you give unscrupulous campaigns the ability to microtarget voters, tell…