Policy

Since 2017, Who Targets Me has focused on improving transparency in political advertising on Facebook, the dominant platform for paid online political messaging. With the help of the thousands of volunteers, who have donated their data, we’ve had a significant impact in how that platform implements transparency, and how policymakers have crafted new digital regulations.…

During the election campaign, British political parties and candidates handed £1 million a week to Meta and Google – two of the richest technology companies in the world – to target social media ads at millions of voters. By the time the polls closed, UK voters had seen over two billion digital political ads during…