Policy
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Regulating political ad systems (not just political ads)
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in PolicyWe spent the day in Brussels yesterday talking with policymakers and organisations who are working on the forthcoming EU Regulation on Political Ads. Overall, the Regulation is heading in broadly the right direction (more transparency and verification, some limitation on methods), but there’s a few course corrections needed and places where it could be improved.…
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Facebook is trying to take the bias out of US housing ads. Will it have to do the same for EU political ads?
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in PolicyFacebook has announced some new measures they’re taking for housing ads in the US. It’s an interesting topic, with the potential for wider repercussions. Let’s unpick it. Basically (to summarise the legal settlement they made with the US government), Facebook is making changes because there’s (at the very least) the potential for bias in the…
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Should you have a truth regulator for political ads?
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in PolicyNo. We get it. People are pissed off at politicians. One in particular. So why shouldn’t we regulate political ads to make sure they’re truthful? Here’s 11 reasons why not: Lying is a problem in politics, but it’s one with some well-established solutions. Correcting the record is a job for journalists, fact checkers, opposing political…
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Why does England get the worst ad transparency in the world?
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in PolicyThe UK has a parliamentary system with 650 seats, representing 650 distinct geographically bounded constituencies. Each seat elects an MP. An MP wins if they get more votes than anyone else from voters in their constituency. The party with the most MPs forms the government. That party leader becomes Prime Minister. But you know all…
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Statement on political ads, made to the Belgian Parliamentary Committee on Constitutional Affairs, 23rd March 2022
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in Policy[This statement has been lightly edited to help it read as a blog post, but is largely as originally written and delivered. Part of the context here is that the Belgian parliament is considering a range of options, including a ban, for dealing with online political ads. Another part was that the French election was…
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Apple, Haugen, Facebook’s Q4 “death” and what it means for political ads
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in PolicyFacebook’s most recent set of numbers look bad. They showed users aren’t flocking to the platform in the same way as in previous years. Perhaps they’ve reached saturation point in most markets or users find themselves turned off by the reports following Frances Haugen’s whistleblowing. Alongside this, advertisers are finding it harder to target those…