Who Targets Me makes online political ads more transparent

How?

Installed by over 100,000 people to help them learn more about the political ads they see and aid scientific research. >>

Live tracking of online ad spending, targeting and content from 100k+ pages from 1000+ parties in 50+ countries. >>

Full Disclosure is our regular newsletter on what parties and candidates are doing with their digital political ads. >>

Building ecologically valid studies to learn how users respond to changes in platform design, content and algorithms. >>

Developing and promoting ideas that improve trust and transparency in election campaigns in the digital age. >>

Helping people develop their own research projects to better understand the ways technology and democracy interact. >>

Live tracking the spending, messaging and targeting of 100k+ advertisers in 50+ countries
Monitor change over time. Who’s up? Who’s down?
Dig into presidential races, referendums and local campaigns
Explore the data

Allows researchers to run ecologically valid experimental studies with real content on real social media interfaces
Learn how users react to re-ranking, labelling, literacy interventions and exposure to different types of content
For quantitative and qualitative study
Learn more

Better regulation for digital political advertising in the UK

The overall goal of political advertising reform and regulation in the UK should be to foster a transparent, trustworthy, diverse, and competitive political advertising market. Digital political advertising carries well-documented risks — opaque funding, misuse of personal data, and the amplification of mis- and disinformation. It also offers clear benefits: campaigns can reach voters directly, […] >>
Restoring the Integrity of UK Election Campaigns

Public confidence in the fairness of UK elections is being eroded by opaque money flows, globalised digital campaigning, and outdated regulatory frameworks. Without decisive, creative Government reform, elections will continue to be legally compliant but publicly distrusted – undermining democratic legitimacy. There are four challenge areas to overcome: 1/ Opaque funding: Voters cannot easily see […] >>

Our newsletter on how political campaigns use ads, and what it all means.