Who Targets Me makes online political ads more transparent

…with tools for individuals, data and support for academics, researchers and journalists, and advocating for better policy from platforms, regulators and governments.

For individuals
For researchers and journalists
For policy makers

How?

Browser Extension

Installed by over 100,000 people to help them learn more about the political ads they see and aid scientific research. >>

Research ad trends

Live tracking of online ad spending, targeting and content from 100k+ pages from 1000+ parties in 50+ countries. >>

Newsletter

Full Disclosure is our regular newsletter on what parties and candidates are doing with their digital political ads. >>

Understand social media

Building ecologically valid studies to learn how users respond to changes in platform design, content and algorithms. >>

Policy and analysis

Developing and promoting ideas that improve trust and transparency in election campaigns in the digital age. >>

Training and Consulting

Helping people develop their own research projects to better understand the ways technology and democracy interact. >>

Featured tools and projects

Our Browser Extension

Political Ad Trends

  • Live tracking the spending, messaging and targeting of 100k+ advertisers in 50+ countries
  • Monitor change over time. Who’s up? Who’s down?
  • Dig into presidential races, referendums and local campaigns
  • Explore the data

Understanding social media

  • Allows researchers to run ecologically valid experimental studies with real content on real social media interfaces
  • Learn how users react to re-ranking, labelling, literacy interventions and exposure to different types of content
  • For quantitative and qualitative study
  • Learn more

Policy and analysis

  • Better regulation for digital political advertising in the UK

    The overall goal of political advertising reform and regulation in the UK should be to foster a transparent, trustworthy, diverse, and competitive political advertising market. Digital political advertising carries well-documented risks — opaque funding, misuse of personal data, and the amplification of mis- and disinformation. It also offers clear benefits: campaigns can reach voters directly, […] >>

  • Restoring the Integrity of UK Election Campaigns

    Public confidence in the fairness of UK elections is being eroded by opaque money flows, globalised digital campaigning, and outdated regulatory frameworks. Without decisive, creative Government reform, elections will continue to be legally compliant but publicly distrusted – undermining democratic legitimacy.  There are four challenge areas to overcome: 1/ Opaque funding: Voters cannot easily see […] >>

  • Changes to Trends (Nov 2025)

    Over the last few months, we’ve been working on a major update to our Trends political advertising tracker. From today, those changes are live. Here’s an explanation of what we’ve done: 1. Expanded data access now requires a free login Trends tracks activity by over 125,000 political advertisers, across more than 1,000 political parties and […] >>

  • Meta and Google’s Ad Ban Upends Political Campaigning in Europe

    Originally published in Tech Policy Press, 22nd Oct 2025 The collective decision by Meta and Google to ban political, social and issue-based ads in the European Union, citing the European Union’s new Transparency and Targeting of Political Advertising (TTPA) regulation, is a seismic shift that will fundamentally reshape political campaigning across the continent. Some will […] >>

  • Does US ownership of TikTok matter for political ads and campaigns?

    TikTok is about to be split in two. The largest social media market in the world, the US, will soon forcibly acquire the company’s American operations and put it in the hands of a conglomerate of tech and media billionaires. They will be able to run it however they choose. How might the two TikToks […] >>

  • Studying the monetisation of low-credibility content

    We worked with Science Feedback to examine the financial infrastructure that enables misinformation in Europe. We performed a broad, multi-methods analysis of advertising and monetisation practices across major social media services offering ads to look at the difference in the monetisation rates of low- and high-credibility content. Read the full report and research. We’re grateful […] >>

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