How the browser extension works:
1. The extension captures the Facebook ads you’re targeted with (nothing else).
2. The ads are matched against lists of political advertisers we research and maintain.
3. You get personalised data about who’s targeting you and how they’re doing it.
4. If you wish, you can stop participating or delete your data automatically at any time.
Share Who Targets Me with your friends and family
Thanks to pressure from Who Targets Me and organizations like us, the platforms now provide some transparency data about political advertising.
However, they don’t provide any data about the targeting methods used, or the ways in which people are exposed to and influenced by political ads.
Alongside own research, we work with experienced university researchers in computational political science and journalists reporting for major, trusted news sources.
Follow our work
We’re very active on Twitter, where we post and share links about digital political ads we find interesting.
Every two weeks we publish a newsletter containing updates about our work and research, key findings from our analysis and interesting finds on political ads from the media and academia. Why not sign up?