Our current tools, projects and ideas

The Who Targets Me browser extension

  • See who’s targeting you with political Facebook ads. Available for Chrome, Firefox and Edge


  • Spending trends and leaderboards for many countries (beta)
  • Better understanding targeting patterns for many countries (beta, in collaboration with Fabio Votta)

Data projects (requires login, contact us)

  • Crowdsourced political ad data and Facebook spending data for any date range.
  • List of political Facebook pages categorised by party/coalition affiliation. We are looking for volunteers to help us improve this data.

Political ad data standards

  • Political ad data supplied by platforms lacks sufficient detail and does not follow a consistent format. This project proposes a standard format for this data. Adoption of such a standard would allow political ad data to be combined, compared and new tools built with it.


  • Shows how Trump and Biden targeted and optimised over 500,000 Facebook ads in the 2020 election campaign. The project is now archived.


  • Where all of the code for our projects lives.

Other ideas we’re exploring

  • Improving the information needed to „read“ political advertising by adding more context at the point people see their ads.
  • AI-powered tagging of advertisers and adverts by goal
  • AI-powered content summaries and analysis of advertising
  • Advertiser blocking – to allow users to block single, or groups of, political advertisers
  • Expanding beyond Facebook – to provide a wider suite of tools to protect users from low-quality information online
  • For any other ideas you think would improve transparency of political advertising (data, visualisations, crowdsourcing tools and more), email us!