We’re making online political ads more transparent
…with a tool to track the ads you see, data and analysis for academics, researchers and journalists, and advocacy for better policy from platforms, regulators and governments.
Latest policy and research
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Why political ads shouldn’t have social features
More >>: Why political ads shouldn’t have social featuresLast week, Rob Leathern, formerly a product director in Facebook’s ads team with specific responsibility for political ads, (now working on privacy products at Google) tweeted: I still find it odd that platforms like Twitter and Facebook let people comment on their ads. If someone wants to quote-tweet a Twitter ad then it is a user tweet like any other.…
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How to correctly identify political ads (while acknowledging you can’t)
More >>: How to correctly identify political ads (while acknowledging you can’t)A question that’s asked a lot, particularly as discussions about how to regulate political ads rumble on, is “how should we decide what is – and isn’t – a political ad?” The answer matters because legislators and regulators – rightly – want to impose some costs on political ads in the name of trust and transparency. At the same time,…
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Thoughts on the UK Elections Bill
More >>: Thoughts on the UK Elections BillThe UK Government has published a new Elections Bill. It has some good and important things in it, particularly with regard to digital ads, and some controversial and bad ones too. First thing to say is it contains a useful transparency measure – digital imprints. It’s good that paid digital election material will finally be labelled by law. Practically, we…
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Oversight Boards for everything
More >>: Oversight Boards for everythingEvelyn Douek, who researches and writes on content moderation, joked recently about “oversight boards for all”. For those of us working in and around this space, it actually is pretty amusing to think that an idea that has, to date, produced zero rulings on content and is currently waiting with baited breath for whether the ultimate test – the President…
What we do
Trends: Our ad data platform
Live tracking of online ad spending, targeting and content from 200k+ pages from 1500+ parties in 60+ countries. >>
Browser extension
Installed by over 100,000 people to help them learn more about the political ads they see and aid scientific research. >>
Training and consulting
Helping people develop their own research projects to better understand the ways technology and democracy interact. >>
Understand social media
Building ecologically valid studies to learn how users respond to changes in platform design, content and algorithms. >>
Policy and analysis
Developing and promoting ideas that improve trust and transparency in election campaigns in the digital age. >>
Newsletter
Full Disclosure is our regular newsletter on what parties and candidates are doing with their digital political ads. >>
Tools and projects
Trends: Our ad data platform
- Live tracking the spending, messaging and targeting of 200k+ advertisers in 60+ countries
- Monitor change over time. Who’s up? Who’s down?
- Dig into presidential races, referendums and local campaigns
- Explore the data and sign up for an account
Our Browser Extension
- Sees the political social media ads you see (nothing else)
- Helps put them in context
- Donates them for research
- Install for Chrome, Firefox or Edge
Understanding social media
- Allows researchers to run ecologically valid experimental studies with real content on real social media interfaces
- Learn how users react to re-ranking, labelling, literacy interventions and exposure to different types of content
- For quantitative and qualitative study
- Learn more
Sign up to Full Disclosure
Our newsletter on how political campaigns use ads, and what it all means.



