We’re making online political ads more transparent

New laws should mean more clarity and some common standards about what’s “in scope” for ad transparency. In the meantime, the platforms get to choose their own approach. Google’s lazy effort at political ad transparency reflects this.

TikTok’s prohibition on political advertising creates unacknowledged winners and losers. When you weigh those up, their ban seems to favour a certain Donald J. Trump.

This morning, signatories of the 2022 EU Code of Practice on Disinformation published their first reports under the new Code. The voluntary document, which was completed in June last year, signed platforms up to a range of measures designed to counter online disinformation, including commitments around improving the transparency of political advertising.  The 20+ signatories included some of the major…

Printed election campaign materials published in the UK must contain information about who is responsible for producing them. This information is known as an ‘imprint’. These can help voters understand who is attempting to influence their political beliefs, giving additional context to campaigning material not just in the run up to an election, but between election cycles, too.  Until recently,…