We’re making online political ads more transparent
…with a tool to track the ads you see, data and analysis for academics, researchers and journalists, and advocacy for better policy from platforms, regulators and governments.
Latest policy and research
-
Regulating political ad systems (not just political ads)
More >>: Regulating political ad systems (not just political ads)We spent the day in Brussels yesterday talking with policymakers and organisations who are working on the forthcoming EU Regulation on Political Ads. Overall, the Regulation is heading in broadly the right direction (more transparency and verification, some limitation on methods), but there’s a few course corrections needed and places where it could be improved. One of those is the…
-
Facebook is trying to take the bias out of US housing ads. Will it have to do the same for EU political ads?
More >>: Facebook is trying to take the bias out of US housing ads. Will it have to do the same for EU political ads?Facebook has announced some new measures they’re taking for housing ads in the US. It’s an interesting topic, with the potential for wider repercussions. Let’s unpick it. Basically (to summarise the legal settlement they made with the US government), Facebook is making changes because there’s (at the very least) the potential for bias in the delivery of ads and are…
-
Should you have a truth regulator for political ads?
More >>: Should you have a truth regulator for political ads?No. We get it. People are pissed off at politicians. One in particular. So why shouldn’t we regulate political ads to make sure they’re truthful? Here’s 11 reasons why not: Lying is a problem in politics, but it’s one with some well-established solutions. Correcting the record is a job for journalists, fact checkers, opposing political parties and campaign groups all…
-
Why does England get the worst ad transparency in the world?
More >>: Why does England get the worst ad transparency in the world?The UK has a parliamentary system with 650 seats, representing 650 distinct geographically bounded constituencies. Each seat elects an MP. An MP wins if they get more votes than anyone else from voters in their constituency. The party with the most MPs forms the government. That party leader becomes Prime Minister. But you know all this. In 2018, following pressure…
What we do
Trends: Our ad data platform
Live tracking of online ad spending, targeting and content from 200k+ pages from 1500+ parties in 60+ countries. >>
Browser extension
Installed by over 100,000 people to help them learn more about the political ads they see and aid scientific research. >>
Training and consulting
Helping people develop their own research projects to better understand the ways technology and democracy interact. >>
Understand social media
Building ecologically valid studies to learn how users respond to changes in platform design, content and algorithms. >>
Policy and analysis
Developing and promoting ideas that improve trust and transparency in election campaigns in the digital age. >>
Newsletter
Full Disclosure is our regular newsletter on what parties and candidates are doing with their digital political ads. >>
Tools and projects
Trends: Our ad data platform
- Live tracking the spending, messaging and targeting of 200k+ advertisers in 60+ countries
- Monitor change over time. Who’s up? Who’s down?
- Dig into presidential races, referendums and local campaigns
- Explore the data and sign up for an account
Our Browser Extension
- Sees the political social media ads you see (nothing else)
- Helps put them in context
- Donates them for research
- Install for Chrome, Firefox or Edge
Understanding social media
- Allows researchers to run ecologically valid experimental studies with real content on real social media interfaces
- Learn how users react to re-ranking, labelling, literacy interventions and exposure to different types of content
- For quantitative and qualitative study
- Learn more
Sign up to Full Disclosure
Our newsletter on how political campaigns use ads, and what it all means.



