Tools, projects and ideas

The Who Targets Me browser extension

• See who’s targeting you with political Facebook ads. Available for Chrome, Firefox, Safari and Edge. 

Notify

• Get daily email notifications when the campaigns you’re interested in launch new Facebook ads, compare frequency and spending data without leaving your inbox.

OPAL

• (Discovery) A project to create a unified, tagged, searchable database of online political advertisers and their ads. 

Unified spending reports

• (Private beta) Download political ad spending reports for any date range.

Github

• Where the code for our projects lives.

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Inactive or retired projects

Inspect

• (Superseded by unified spending reports and Notify) Search and export political advertising data from Who Target Me’s crowdsourced database. Email us for academic or journalistic access.

UK GE2019 Spend Race and Constituency Map

• Two visualisations of political ad data from the 2019 UK election.

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Ideas to explore

• In-feed fact checking and flagging – making bad ads clearer to Facebook users
• Advertiser blocking – to allow users to block single, or groups of, political advertisers
• Expanding beyond Facebook – to provide a wider suite of tools to protect users from low-quality information online
• Creating an archive of email and SMS campaigns – these are targeted information too. 
• For any other ideas you think would improve transparency of political advertising (data, visualisations, crowdsourcing tools and more), email us!