Policy

  • What are we to do about microtargeting?

    (This blog post is the product of a series of conversations among EU-based civil society organisations on policy options related to political ads, transparency and microtargeting. Several organisations contributed policy ideas and this post summarises them below) There’s a lot of public concern about microtargeting and the threats to individual agency and democracy that it…

  • Why political Facebook ads are the most interesting political ads ever

    There’s an argument that “political Facebook ads are just ads”. After 2016’s Brexit and Trump victories, when both campaigns made claim to being Facebook ad geniuses, using them to swing the result in their favour, it became important to take a look and see whether they were, in fact, more than “ads”. Over time, the…