Policy

  • What Google’s targeting ban has meant in practice

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    In late 2019, Google banned some types of targeting for political ads. Specifically, they stopped allowing ads using ‘interest-based’ and ‘custom audience’ targeting (where the campaign collects or profiles a list of people, matches them to users on that platform and who are then shown ads). Instead, Google now limits political ads to targeting by…

  • How to turn off political ads on Facebook

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    Facebook introduces a ‘kill switch’ for political advertising in the US. Over the past five years we’ve seen a massive increase in the level of political advertising through digital platforms like Facebook, Instagram and Google. Alongside legitimate campaigning, thanks to a lack of oversight, it’s also become the perfect place to seed disinformation and manipulate…