Is highly targeted political advertising changing the way democracy works?

Install the Who Targets Me browser extension and see who’s using Facebook ads to win your vote – and how they’re doing it.

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Over 20,000 people in 80+ countries have installed Who Targets Me so far. We’ve been featured in:

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Localised for use in the UK, EU, US, Canada, Australia, Israel and Ukraine with more countries being added in 2019. Currently available in 20+ languages.

Campaigns use big data and microtargeting to decide who should see their messages.

The billions of ads they buy on social media platforms play a vital role in every modern election campaign.

Yet there is little research in this area because social media companies have only recently started sharing even a portion of data on the subject.

Who Targets Me is working to change that.

For ChromeFor FirefoxHow does it work? »

* Since midnight GMT

Who Targets Me extension illustration

The software scans your Facebook newsfeed for ‚Sponsored’ posts (ignoring everything else).

The Sponsored posts are matched against categorised lists of political advertisers.

The software then displays a breakdown of the political ads you’re being targeted with and a comparison with how other groups are being targeted.

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