Ad transparency standards – a technical proposal

18th Dec 2020 | Share:

We really need a common standard for ad transparency.

So far, the platforms have voluntarily created their own. This is welcome, but they’re all (at least partially) incomplete, formatted differently and offer different mechanisms for access.

We think there should be a common standard to facilitate:

– Easy discovery
– Full transparency
– Additional context for users
– Interoperability/combination of the data

So we’ve put together a working proposal. Here it is:

This is a first pass. It’s based off a Google project to standardise the ad transparency data they provide (worth noting though that it’s already incompatible with the political ad data they provide). We welcome efforts to make it better. To do this:

– Use Github’s functionality to make edits and pull requests
Email us with your ideas.

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